Tropicaldream — Where Fashion Meets Meaning

For Founder Emmely Been, Tropicaldream Byron Bay is more than just clothing — it’s a lifestyle rooted in freedom, femininity and conscious creation.

Built on a foundation of sustainability, creativity and emotional connection, Each piece tells a story of coastal living, slow fashion and intentional design to make women feel confident, comfortable and beautifully themselves.

Founder Emmely Been amongst her team of women at Tropicaldream.

For Emmely, the word deliver isn’t just about shipping parcels. It’s about delivering trust, consistency and a feeling to every customer who opens an order from Tropicaldream.

“Our brand is deeply personal,” Emmely explains. “Every order represents someone choosing our story, our values and our vision.”

With a strong commitment to ethical production in Bali and a hands-on approach to every detail, Tropicaldream ensures each garment reflects the brand’s heart - from fabric selection to final packaging.

Finding & Partnering with NextShip

Before partnering with NextShip, Tropicaldream managed all fulfilment in-house. While rewarding, it came with growing pressure.

“Packing orders myself, managing stock, printing labels and handling customer service became overwhelming. When you’re growing fast, every small delay creates a ripple effect.”

Balancing creative work, marketing, production and fulfilment meant long days, constant multi-tasking and limited space to focus on growth.

“If I was packing, I wasn’t designing. If I was designing, I wasn’t packing. It felt like I was always choosing between two important parts of the business.”

When Emily discovered NextShip — a local, socially conscious 3PL, it felt immediately aligned.

For Tropicaldream, the biggest game changer has been mental freedom.

With fulfilment handled, Emmely can now focus on designing, storytelling, marketing and growing her community.

It’s also made collaboration effortless.

It’s so nice to drop in, discuss ideas and actually feel supported. You’re not just a number — you’re a relationship.

Looking Forward…

When asked if she would recommend NextShip to other brands…

“Absolutely! Doing it myself was a pressure I didn’t need. Now I feel lighter, clearer, and excited about growth again — all with the help of NextShip. I just love how sweet and supportive they are.”

For Tropicaldream Byron Bay, fulfilment is no longer a limitation — it’s a foundation for expansion.

And with NextShip beside them, the journey forward feels aligned, supported, and beautifully possible.